Farther and Further - Glossary of Usage

Farther usually refers to physical distance. Further refers to an extension of time or degree. But see the usage notes below. Examples We drove farther south, making excellent time on the almost empty roads.The meeting ended without any plans for further discussions.We traveled farther in one week than any of us had expected. The trip took us even further into debt. Usage Notes Since the Middle English period many writers have used farther and further interchangeably. According to a relatively recent rule, however, farther should be reserved for physical distance and further for nonphysical, metaphorical advancement. Thus 74 percent of the Usage Panel prefers farther in the sentence If you are planning to drive any farther than Ukiah, youd better carry chains, and 64 percent prefers further in the sentence We wont be able to answer these questions until we are further along in our research. In many cases, however, the distinction is not easy to draw. If we speak of a statement that is far from the truth, for example, we should also allow the use of farther in a sentence such as Nothing could be farther from the truth. But Nothing could be further from the truth is so well established as to seem a fixed expression.(farther, The American Heritage Dictionary of the English Language, 4th ed., 2000)Farther and Further are historically the same word, so it is not surprising that the two have long been used more or less interchangeably. . . .As adjectives, both words could at one time be used in the sense additional. . . .But in present-day English further has taken over this use entirely. . . .Farther has been relegated as an adjective to instances where either literal or figurative distance is involved. . . .And even in this function further is presenting formidable competition. . . .So for the adjective we can see that further has squeezed farther out of the additional sense and is giving it considerable pressure in the more distant sense. . . .In adverbial use further dominates when there is no sense of distance and as a sentence adverb, but both farther and further are in flourishing use whenever spatial, temporal, or metaphorical distance is involved. (farther, further, Merriam-Websters Dictionary of English Usage, 1994)No one misuses farther for further, and youre safe with further provided that you dont apply it to distance. Several usage critics have even predicted that further will eventually absorb the meaning more distant, driving farther into extinction. (Claire Kehrwald Cook, Line by Line: How to Edit Your Own Writing. Houghton Mifflin, 1985) Practice (a) We need to explore this problem ______. (b) Simon walked ______ into the woods. See Also Avoid These 10 Words in Formal Writing.Glossary of Usage: Index of Commonly Confused Words Answers to Practice Exercises (a) We need to explore this problem  further. (b) Simon walked  farther  into the woods.

The End Of The Civil War Essay - 1090 Words

Ausbrooks 1 Nick Ausbrooks English 11 Mr. Lara/Mr. Doyle Dec 7 2016 Fords Theatre The end of the civil war was drawing near, and Abraham Lincoln, President of the United States of America was looking forward to the reconstruction of his country. He went out for a play at Fords Theatre. While enjoying the play he was shot in the back by an assassin . This assination changed the future of America, and affects us today. At the end of the Civil War there were very different plans for reconstructing the nation were offered. Had Lincoln lived history would have different. The assassination of Lincoln, however, left Andrew Johnson, a Southerner and former slave owner with no college education. After the Civil War congress was controlled by a group called the Radical Republicans. Lincoln was able to control them and had proposed a plan for reconstruction that looked to treating the South more like a lost brother returning home. Lincoln looked to reconstruction as a time of healing. The Radical Republicans, however, looked at reconstruction as an opportunity to teach the South a lesson and to punish them. In 1866 Congress passed the Wade Davis Bill which called for rather draconian Reconstruction measures. Lincoln vetoed the bill but the debate Ausbrooks 2 raged. Lincoln would have been able to maintain control the Radical Republicans, at least that is what is thought to be true. Lincoln s death, however, left a blank space inShow MoreRelatedThe End Of The Civil War796 Words   |  4 Pagesgave up the Confederate’s capital of Richmond. (Farmer, 2016) This has been marked throughout history as the end of the Civil War. The war was over before it ever began. Not to make this sound all one sided, meaning that the Union had all the advantages. The Confederate Army had many of their own advantages. The South was made up of 750,000 square miles, which held most of the Army’s War Colleges. Southern gentleman made for better Soldiers as a results of them being all farmers, hunters, andRead MoreThe End Of The Civil War792 Words   |  4 PagesWhen Henry Woodfin Grady gave his speech in December of 1886 it had been right around twenty years since the end of the Civil War. The Civil War was the deadliest war in A merican history and happened due to the clear split in lifestyle and values between the North and the South. Grady compares the North and the South to the Puritans and Cavaliers. These two groups of people had completely different lifestyles and values. He acknowledges that the two groups eventually had to come together just likeRead MoreThe End Of The Civil War1073 Words   |  5 PagesFrederick Douglass once said â€Å"What a change now greets us! The Government is aroused, the dead North is alive, and its divided people united†¦The cry now is for war, vigorous war, war to the bitter end, and war till the traitors are effectually and permanently put down† (Allen, 2005). In 1861, the start of the Civil War was needed by the Confederacy and the Union. Ever since the American Revolution and the birth of the United States, seventy-eight years earlier, there were many disagreements thatRead MoreThe End Of The Civil War1568 Words   |  7 PagesThere were many factors that contributed to the beginning of the Civil War. Socially, the North and South were built on very different standards. The North was known as the â€Å"free-states† in which they had more immigrants settling in its boundaries. In the North labor was very much needed, within this time it is important to understand that in terms of labor, labor of slaves was not needed. Not in that way. Therefore, the North was made up of a more industrialized society where most people workedRead MoreThe End Of The Civil War1577 Words   |  7 PagesAfter the end of the Civil War, the most challenging, and equally important task for the federal government of the US was to reconstruct the defeated South and establish equality for the African Americans. A highly debated and crucial topic in this time period was the rights of the free black men to vote. â€Å"The goal of Reconstruction was to readmit the South on terms that were acceptable to the North –full political and civil equality fo r blacks and a denial of the political rights of whites who wereRead MoreThe End Of The Civil War1487 Words   |  6 PagesAfter the American Civil War, African Americans believed that their lives would improve. The Union had won the war, and the United States was whole again. There was hope, and above all, they were finally free. Even things were changing inside the government. Before the Civil War ended, Abraham Lincoln realized the states needed to have government officials loyal to the Unionist cause if the war was to end. So, after encouraging Arkansas to ratify a new state constitution in 1864, Arkansas citizensRead MoreThe End Of The Civil War1228 Words   |  5 PagesAfter the Civil War, the fact that slavery was abolished might seem to be the end of the story; however, the problems derived from the abolishment of slavery had yet to be addressed. During the Reconstruction Era, these problems were reflected on the political, social, and economic aspects. Which played s everal major roles in shaping America from the late nineteenth into the twentieth centuries.These three aspects, political, social, and economical, affected one another so much that they were inseparableRead MoreThe End Of The Civil War1446 Words   |  6 PagesThe Civil War, fought from 1861 thru 1865, not only divided the nation into north and south but also became the bloodiest war in American history with over 600,000 casualties. Furthermore, ties between the already unpopular President Abraham Lincoln and congress, to include majority of his cabinet, broke making it ever more evident the discontent of the political body with the decisions the president would make in the months leading to the end of the war. As the war came to an end and the roadRead MoreThe End Of The Civil War1432 Words   |  6 PagesFollowing the Civil War, the Government acquired the task of reassembling the country in a way that would not destroy the peace that had come since the war’s end. Rec onstruction centered around striking a balance between the rights of African Americans and white Southerners in order to create a sense of equality in America. Before his untimely death in 1865, Lincoln had begun the task of putting the country back together with the 10% plan. He aimed to pardon every southern Confederate, and readmitRead MoreThe End Of The Civil War1807 Words   |  8 Pages The end of the Civil War should have signified the end of slavery as well; however, this was far from the truth. President Lincoln’s Emancipation Proclamation referred to only slaves within the southern states (Byng). African Americans found themselves no longer bound to their plantation homes, but they also found themselves without the means or rights needed to make new lives. Many of the attitudes and discriminatory practices present prior to the Civil War were still in effect and continued

Directress Free Essays

Montessori is not simply a method of teaching children to read; it is a philosophy of life! Montessori Method for education is fundamentally based on an educational approach towards a model of human development. By human development we mean the development psychology of a human being, that is, the innate quality of any human to learn through their experiences. Montessori’s education method called for free activity within a â€Å"prepared environment†, meaning an educational environment tailored to basic human characteristics and to the specific characteristics of children at different ages. We will write a custom essay sample on Directress or any similar topic only for you Order Now Since the Montessori Method is so unlike other educational methods, it follows that the Montessori teacher is in fact not a teacher at all, Dr. Maria Montessori called her a DIRECTRESS. In her years of observations, Dr. Montessori used the word ‘DIRETTORESSA’ taken from the Italian word ‘DIRETTORE’ which when looking into the meaning of the word is less about telling people what to do but more about steering people in the right direction. According to Dr. Montessori a directress’ role is to be an ardent observer with the goal to intervene the least as the child develops. Related article: Montessori Practical Life Essay The directress creates an environment of calm, order and joy in the classroom and is there to help and encourage the children in all their efforts, allowing them to develop self-confidence and inner-discipline. With the younger students at each level, the teacher is more active, demonstrating the use of materials and presenting activities based on an assessment of child’s requirements. Knowing how to observe constructively and when and how much, to intervene, is one of the most important talents a directress acquires. A directress has to be very careful in praising a child. She should respond to a child’s enthusiastic approach of working at the same time she should praise the child in a way that it gets motivated through her interest rather than seeking her merit or approval. In short a directress should channelize the child’s capabilities in the right direction order to make them a self-understanding, knowledgeable, independent and a developed adult. The role of a directress with respect to teaching the child is an inactive one, the active learning must come from the child and it’s the duty of the directress to bring the child’s activeness in learning and exploring new things. They are constantly experimenting, modifying the environment to meet their perception of each child’s needs and interests and objectively noting the results. The directress’ work is to ‘guide’ the child, be like a second parent to all the children in her class. In most cases Montessori teachers are the first motherly figure that a child meets outside their homes. That’s why it is compulsory for the teacher to take on, not only the role of a teacher, but a second mother- like position too. She explains the child, in an understanding and calm manner. She is patient with them when they do something wrong. She allows the child to choose his own activity rather than force him into something in which he had no interest and also motivating them to keep the material back in place, so that the child respects his environment. If the child is afraid, she handles the child in a calm-composed manner to ease the child’s fear. The directress also makes it a point to make all the children comfortable with each other to maintain a positive environment in the class and to build a positive attitude in the child and encourage social interaction. She handles disputes, without being bias. She offers support when a child lacks confidence. â€Å"Never help a child with a task at which he feels he can succeed. † â€Å"Free the child’s potential and you will transform him into the world. † The directress acts as an active-link between the child and the â€Å"prepared environment† in a sense that all the materials and apparatus are kept in their accurate places in the class. The intellectual ability of a child that is revealed during the tender age of the child should be respected in all its aspects. It is like a flower that has just started to bloom. The Montessori teacher’s work in preparing the classroom together with her interactions among the children enables her to provide the children the most positive means by which they can absorb the environment. The greatest sign of success for a teacher is to exclaim, â€Å"The children are now working as if I do not exist†. Montessori uses the term ‘normalization’ to describe this unique process a child experiences in the classroom. A normalized child is â€Å"one who has overcome himself and lives in peace and harmony with the environment preferring disciplined tasks to futile idealness. She believed that children are born with innate capacities for self-governance which should develop freely. She also said that the greatest barriers to development of these natural instincts in children are adults. Thus the classroom must provide activities and motives for Normalization to occur. This is due to the fact that Normalization emerges as a result of deep concen tration. The materials chosen by the children will emerge the, and lead them to self-discovery and awareness. Ultimately, it is the directress’ role as the ‘dynamic link’ which allows the process of normalization to occur. One must not forget, however, that it cannot occur immediately. The teacher must also prepare herself for a period of practice which may take many years. The ‘spiritually prepared’ teacher will recognize this critical factor, and through her practice as an observer of children, can further observe the spiritual growth within herself. The role of the directress is therefore, â€Å"to watch with humble reverence, day by day, the spontaneous unfolding of the children’s lives; seeking always to remove obstacles, both internal and external from their path, whilst she guides with science and sympathy the irrepressible energies of life†. The spiritually prepared teacher will do so with a joyous heart. Only then can the most important factor in her role can be established, that is, to see the child for who he really is. The reason a Montessori teacher is called a directress is that she directs her children to a path where they want to go rather than simply teaching them the basic rules of living or transfer knowledge to them. The children are independent of the directress and explore the world according to their wish. They need the directress only in case they get stuck somewhere or they have problem in understanding anything rather than having a teacher who imparts knowledge to the child just because he have to know that. School teachers have a formal outlook towards their career whereas a directress can survive in this place only if she puts her heart filled with love into her career. How to cite Directress, Essay examples

Tfactors Affecting Product Marketing

Question: Write an essay about the "tfactors affecting product marketing". Answer: Section I 1.1 Introduction Marketing is a process that is used by the companies to create the communication with the consumers and the process of increasing the value of the company before the consumers with raising the demand of their products in the market (Gohary, 2012). In this process of marketing the organisations has to face many problems internally and externally. Therefore, every organisation has to concentrate on the factors that affect the marketing of the product. According to Alon, Jaffe and Vianelli, (2013), there are two types of factors that affect a products marketing procedure. The external forces are cannot be controlled by any company or organisation. The factors that affect the marketing of any product are mainly the competition, natural forces, social and cultural forces, government policies, demographic factors and technological changes (Evanschitzky et al. 2012). These factors can change a products image in the market. Apart from this, there are some internal factors too that also influ ences the marketing of any product. These factors are profitability, production capacity, demand of the product, production costs, government rules and regulations, objectives and policies of the organisation etc (Sun, 2014). If an organisation fails to identify the factors whether internal or external then the company will loss for the particular product for using wrong marketing policies. In this research proposal, the researcher is selecting the product of Apple, which has faced some problems regarding the marketing. The iPhone S6 Gold has faced the problems regarding the external and internal factors in the time of marketing. This phone has faced the problem regarding its pricing policy that was very high for the customers of middle class segment (Alexander, 2016). In the case of this phone, the company has set a price level that is not affordable by all the customers and therefore in the time of marketing the target market or the segmentation of their customers became very small. According to Ifrach and Johari, (2014), this marketing policy has affected by the internal factor of setting the price level that has lessen their sell of the product in the future. Therefore, it is an important factor for any organisation to set a proper pricing range for their products that cannot affect the sale of their products. The products are affected by those factors, which can re duce the rate of marketing process of the particular product. Therefore, the companies have to consider these factors whether they are external or internal in the time of setting their marketing policies. The external factors too have an influence over the marketing policy of any company. The company has selected the premium price for the product, which was not accepted by the middle class customers who cannot afford the product in their daily life to use. Therefore, it is seen that the products of various companies are affected by the external and internal factors, which can drop the sale of the product. 1.2 Problem Statement The study is considering the issue of the Apples product iPhone S6 Gold that has created the problem in the market after it was launched in the year of 2015 (Froud et al. 2014). The main issue of the research is to understand the impact of the external and internal factors that are affecting the marketing of a product of any organisation. As the competition is increasing day by day in the business then all the companies are trying to increase their possibilities to enhance their business with launching new and innovative products daily. Therefore, the factors that are affecting the new products in the time of marketed g are very vital to understand the organisations to achieve their organisational goals and objectives. In this case, the researcher has discussed the issue of the iPhone S6 Gold that has faced the problem during the marketing of the product (Laitinen, Laitinen Saukkonen, 2016). The company has set the price of the product very high and the customers of the middle class level cannot afford the price level of the product. The issue is now very important as the issue is creating a massive loss for the company due to using the wrong marketing policy. The company has used the premium price for the product as they thought that they have used various innovative features and therefore the price of the product must to set on a high range. However, the high price of the product has created a bad effect on the customers that the company only think about a particular segment of the customers (Zoellner Schaefers, 2015). The company has to face this problem in the time of marketing this product regarding this internal factor of pricing strategy. This wrong strategy has influenced the sale of Apples new product iPhone S6 Gold that was only appropriate for the small segment of the customers. Due to the high competition, the market was focussed only in a particular sector of customer who belongs to the high class of the society (Cho, Kumar Telang, 2016). Therefore, it was the issue for the company that the externa l and internal factors of premium pricing and customers reaction towards the product during the marketing of the iPhone. The research will shed light on this issue that the companies has to focus on the factors that affects the products marketing and according to the requirement of the customers the marketing policies has to be framed. 1.3 Research Objectives/Questions The aim of this proposal is to find out the factors that affects the marketing process of a product of any organisation. In evaluating this, the researcher will also focus on the factors that have affected the Smartphone of Apple. The researcher has set some objectives for the research paper to conduct it properly and to meet the final destination of the research. The objectives are follows To understand the factors, external and internal both, of marketing a product To explore the impact of the external and internal factors on marketing of a product To evaluate the factors that has influenced on the marketing of the Apples iPhone S6 Gold To recommend some strategies for the company to overcome this situation that the product can be marketed properly The researcher has set some research questions to find out the research aim. The research questions are Q1. What are the factors that affect the marketing of a product? Q2. What are the impacts of external and internal factors in the time of marketing a product? Q3. What are the factors that Apple has faced in the time of marketing of their smart phone iPhone S6 Gold? Q4. What are the strategies that Apple has taken to overcome the situation? 1.4 Justification of the Project The researcher with the help of an extensive literature review will frame this proposal and then the required data will be collected from the customers of the Apple as well as from the employees of the company too to analyse the research topic. This research will help to develop the idea about the factors that are affecting the various companies marketing policies for their new products to launch. There are some other advantages too that will help various people who wants to know about the influence of the affecting factors of marketing of a product. It will also help the researcher to know about the situations that the company like Apple can face for implementing wrong marketing policies. 1.5 Expected Research Output/Outcome The expected outcome of the study is to provide an evaluating concept about the impact of the external and internal factors on the marketing of the new products. The marketing of products are affected by various external and internal factors that influence the organisations total sale. Therefore, the research will focus on the factors that are affecting the Apples product iPhone S6 Gold and for that, the company has faced the issues related to the pricing and market segmentation. Therefore, the research will help the researcher as well as the companies to understand the factors that affect their marketing procedures while marketing their products after launching and if the companies implement wrong marketing policy then the product will be affected badly. Section II 2.1 Conceptual Framework and Research Hypothesis The conceptual framework is the process of helping the researcher to identify the appropriate theories and models to evaluate the problem of the research topic and then to analyse the procedure in which the whole research will be precede (Kuester, Homburg Hess, 2012). Figure 1: Conceptual Framework (Source: Created by author) Hypothesis H0. The external and internal factors impacts on the marketing of a product H1. The external and internal factors does not impacts on the marketing of a product 2.2 Methodology Research methodology involves the discussion of the selected methods by the researcher in order to conduct the research. In the time of selecting the different methods and techniques, the researcher needs to concentrate on the research topic (Cheung, Sia Kuan, 2012). The following research methodology will be undertaken to conduct the analysis of the topic to reach the research aim and objectives. The processes are Literature Review In this part, the researcher will discuss the chapter in details manner. In order to run the business successfully for a long time the companies needs to create a positive marketing process in the market. With the help of various models and theories, the researcher will discuss regarding the impact various factors that affect marketing process of a product of the company. In this chapter, the researcher will also discuss regarding the relationship between the factors and marketing of a product of the company. The researcher will follow this step to start the research work to analyse the related theories and models to understand the proper need of this research. This will help the researcher to examine the factors that are affecting the product of the selected organisation (Racherla, Mandviwalla Connolly, 2012). The literature review will be conducted from the help of the various sites like Google Scholar and different journals that has published the issues regarding the topic. After analysing the step the researcher will be, enable to complete this research. In the time of conducting the research, the researcher faces several issues that work as gap in developing this chapter. It is very difficult for the researcher to select appropriate theories and models as per the research model. These theories and models may not be applicable in all the business situations (Racherla, Mandviwalla Connolly, 2012). Apart from that, the researcher cannot assure that the data collected from the different sources are fully authenticated. These gaps reduce the credibility sand reliability of the research topic. Surveys, Data Collection Procedure and Sample Size In this part, the will tell about the details research techniques that he will use to collect the data and information from the different sources. Research outline includes research philosophy, approach, data sources, data collection process and analysis of the collected data. For this research, the researcher will select post positivism as the research philosophy as it helps in proper analysis of the data. The researcher selects deductive approach as research approach because this approach will help the researcher to collect the data from various sources and meet the research objectives (De, Ribeiro Cortimiglia, 2014). Descriptive research design will help the researcher to analyse the topic and provide details information regarding the topic. Both quantitative and qualitative data are considered to increase the credibility of the research. Data Collection Method Numerous information has collected from series of data and surveys will be scrutinized to give an idea about marketing factors and its effect on the marketing of a particular product. The information that will help the researcher to conduct the project properly will be collected in quantitative and qualitative manner through surveys. The Quantitative data are numeric in nature. The researcher collects these data from the 35 customers of Apple. The Qualitative data are analytical in nature. The researcher considered five managers of Apple to collect qualitative data. The quantitative data will be collected from the 35 customers of the Apple iPhone S6 Gold and the qualitative data will be collected from four Managers of the organisation. This information will help the researcher to examine the proper condition of the company to conclude it properly. Here the researcher used probability sampling and non-probability sampling to collect the data from the various sources. For the customers of Apple, the researcher used probability sampling. Here, all the customers of the company are get equal opportunity to be selected as the sample. In case of managers, the researcher used non- probability sampling. Data Analysis Methods The researcher will include the research techniques such as positivism philosophy and primary data collection process for the research. The deductive approach has selected as the research approach and the design has chosen as the descriptive research design as the research methodology. The selection of deductive approach will help the researcher to conduct the research methodology with the help of the existed theories and models, which will help to develop the research project in this chapter (Laitinen, Laitinen Saukkonen, 2016). The descriptive research designs the researcher to conduct the research method very easily that the researcher will meet the objectives easily. In collecting the data from the company, the researcher needs an authorisation letter to meet with the managers of Apple. The researcher is not able to ensure regarding the collected data because these data may be influenced by several factors. In the time of conducting the research, the researcher needs to ensure that no respondents are influenced or forced to provide their answer. The researcher gets approval from the managers of Apple iPhone S6 Gold and starts the project (El, 2012). The researcher also needs to ensure that, the data will not use for any commercial purpose and strictly use for the academic purposes only. After collecting the data from different sources, the researcher needs to analyse and evaluate it properly. This will also help the researcher to conduct the conclusion part of the research. Appropriate data analysis will help in meeting the research objectives. Research conclusion and recommendation are also depends on the data analysis. The whole research and surveys will be presented through different related graphs and charts to elaborate the research topic and proper analysis. Section III 3.1 Organisation of the Study The organisational structure that the whole research project will follow is Chapter One This chapter will be focussing on introducing the research topic of the project and will depict the full plan of conducting the Research Proposal to pre plan the future research. Chapter Two The chapter will explore the issue of the product of Apples iPhone S6 Gold that has faced some issues regarding its marketing. Chapter Three This chapter will depict the methodology of the research in which way the research will be conducted. The chapter consists of literature review, data series and surveys or data collection procedure and the data analysis procedure. The data analysis part is most important in the research as the result of research is depending on this evaluation. Chapter Four This section holds the analysis of the research, which the researcher will do in this section. This section is consists of findings and analysis of the recommended research topic. Chapter Five This chapter will summarize the total findings and analysis of the research project to discuss the problem of Apple iPhone S6 Gold regarding the factors that has affected the marketing process of the product. 3.2 Gantt chart In this part, the researcher will set the total time duration for conducting the research project and then will divide the tenure of the full-expected research time in the following chart. Activities Initial Date Finishing Date Tenure (Days) Proposal of the Project 18/06/2016 01/07/2016 14 Literature Review 02/07/2016 16/09/2016 76 Collection of Data 17/09/2016 17/10/2016 60 Analysis of the Data 18/10/2016 18/11/2016 30 Submission of Final Report 19/11/2016 02/12/2016 31 3.3 Project Budget and Budget Justification The researcher will be needed an amount of money to conduct the whole research project. Therefore, the researcher has decided to set an approximate budget for the whole project and then complete it within the expected time shown in the Gantt chart. Therefore, the total money is divided into small pieces to use in every different section of this research purpose. The budget division that is specified by the researcher is follows The part where the researcher will do the Literature Review, the section will be needed to do the interviews and surveys to acquire knowledge about the research topic. The process will be dependent on the different sources such as customers of the organisation and employee of Apple and company websites, various online resources etc which are all require a particular amount of money. The researcher has allocated around $3000 for conducting this part. The researcher has to set the budget for the data collection procedure too. In this research the researcher will conduct surveys and questionnaires which will be printed or posted by mailing system. The researcher will also do the survey through online procedure which requires a particular charge for that. Apart from this, the researcher has to meet the customers of the Apple iPhone S6 Gold as well as some employees of the company to gather the data from them about the affecting factors in marketing this product. Therefore, the budget for the travelling and other requirements is around $2500. Apart from this, the researcher has set a budget for accessing various government data, charts, tables. Websites etc. Therefore, for the data analysis part the researcher has allocated an amount of approx $1000. Tasks Approximate Expenses For Literature Review $3000 For conducting the Data Collection Procedure $2500 For the purpose of Data Analysis $1000 Overall Budget Estimated $6500 Table 2: Expected Budget (Source: Created by author) References Alexander, M. (2016). Apple Watch Campaign April 22, 2016 Megan Alexander, Sammi Cowger, Brett Haskell, Kylie Leonard, and Abbey Venable. Alon, I., Jaffe, E., Vianelli, D. (2013).Global marketing: contemporary theory, practice, and cases. New York: McGraw-Hill/Irwin, c2013. xxi, 602 pages: illustrations, maps; 26 cm... Cheung, C. M. Y., Sia, C. L., Kuan, K. K. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective.Journal of the Association for Information Systems,13(8), 618. Cho, D., Kumar, A., Telang, R. (2016). IExclusivity: An Effect of Iphone Exclusivity Arrangement on Demand for Smartphones.KAIST College of Business Working Paper Series, (2016-004). De Medeiros, J. F., Ribeiro, J. L. D., Cortimiglia, M. N. (2014). Success factors for environmentally sustainable product innovation: a systematic literature review.Journal of Cleaner Production,65, 76-86. El-Gohary, H. (2012). Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations.Tourism Management,33(5), 1256-1269. Evanschitzky, H., Eisend, M., Calantone, R. J., Jiang, Y. (2012). Success factors of product innovation: An updated meta analysis.Journal of Product Innovation Management,29(S1), 21-37. Froud, J., Johal, S., Leaver, A., Williams, K. (2014). Financialization across the Pacific: Manufacturing cost ratios, supply chains and power.Critical Perspectives on Accounting,25(1), 46-57. Ifrach, B., Johari, R. (2014). The impact of visibility on demand in the market for mobile apps.Available at SSRN 2444542. Kuester, S., Homburg, C., Hess, S. C. (2012). Externally directed and internally directed market launch management: the role of organizational factors in influencing new product success.Journal of Product Innovation Management,29(S1), 38-52. Laitinen, E. K., Laitinen, T., Saukkonen, O. (2016). Impact of Reputation and Promotion on Internet Auction Outcomes: Finnish Evidence.Journal of Internet Commerce,15(2), 163-188. Racherla, P., Mandviwalla, M., Connolly, D. J. (2012). Factors affecting consumers' trust in online product reviews.Journal of Consumer Behaviour,11(2), 94-104. Sun, Y. (2014). A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Zoellner, F., Schaefers, T. (2015). Do Price Promotions Help or Hurt Premium-Product Brands?.Journal of Advertising Research,55(3), 270-283.